MY LITTLE
PARIS

(MEDIAS)

(SERVICES)

Print Design
Brand Content
Editorial
Illustration
Live Drawing

(ABOUT THE PROJECT)

Catering to an audience of 5 million daily readers for My Little Paris, this project involved crafting cohesive print and digital assets. By developing custom editorial illustrations, the objective was to drive high audience engagement while meticulously preserving the brand's unique and recognizable DNA.

(GAZETTE & ILLUSTRATION)

My Little Paris is a leading media brand reaching 5 million readers across its platforms. Beyond managing daily visual communications (newsletters, social media), I lead the layout and print design of their seasonal Gazette (published quarterly). This role requires meticulously balancing the brand's unique DNA with the physical print medium, integrating partner brand guidelines, and ensuring overall aesthetic coherence.

I also produce illustrations for My Little Paris. A standout project is designing the monthly cover posts for their Instagram account (1.2M followers), which together form an ongoing visual calendar. These illustrations consistently embody the poetic, slightly quirky tone that is characteristic of the media brand.

(EDITORIAL ILLUSTRATIONS)

In addition, I create editorial illustrations for articles and newsletters across My Little Paris and My Little Kids. This requires adapting to the specific tone of each piece and conveying the core message with a poetic touch, intentionally avoiding overly literal interpretations.

I also collaborated on a partnership campaign with Lenovo, acting as the featured illustrator to demonstrate the tablet's capabilities through live sketching in various iconic Parisian locations.