LA BONNE
PLANTE

(WELLNESS)

(SERVICES)

Branding
Packaging
Image A.D
Brand Content
Motion Design
Web Design

(ABOUT THE PROJECT)

"La Bonne Plante!" reinvents traditional herbalism through the deployment of a bold, colorful, and accessible 360° identity. Based on a precise analysis of the sector, the graphic strategy focuses on a posture of proximity and clarity.

The challenge was to transform a market perceived as elitist and outdated into a warm and lifestyle brand.

(BRANDING STRATEGY)

We developed a colorful, engaging, and bold visual identity that intentionally disrupts traditional industry codes. The typography is impactful and assertive, yet its subtle curves infuse the brand with warmth and humanity. An exclamation point injects energy into the design, acting like a burst of "good news."


For the packaging, the primary focus was immediate clarity. The core benefit (Relaxation, Energy, Beauty) is boldly highlighted and paired with a strong color-coding system. Key ingredients are then illustrated in a clean, distinctive style. Finally, the curated box sets are designed to inspire a simple, instant daily routine. Ultimately, this identity elevates the product from a hidden medicine cabinet staple into a desirable lifestyle object.

(THE CAMPAIGN)

The brand strategy relies on a conceptual photo campaign rooted in the audience's reality. It visually demonstrates that plant benefits and La Bonne Plante ! products fit effortlessly into daily life. Using a quirky, humorous tone, the campaign places products in mundane situations (grocery shopping, laundromats, parks) to shatter the industry's traditionally austere codes.

The brand strategy relies on a conceptual photo campaign rooted in the audience's reality. It visually demonstrates that plant benefits and La Bonne Plante ! products fit effortlessly into daily life. Using a quirky, humorous tone, the campaign places products in mundane situations (grocery shopping, laundromats, parks) to shatter the industry's traditionally austere codes.

The brand strategy relies on a conceptual photo campaign rooted in the audience's reality. It visually demonstrates that plant benefits and La Bonne Plante ! products fit effortlessly into daily life. Using a quirky, humorous tone, the campaign places products in mundane situations (grocery shopping, laundromats, parks) to shatter the industry's traditionally austere codes.

(WEBSITE & SOCIAL MEDIA)

The website allows customers to easily find products tailored to their needs, highlighting the brand's added value of convenience and connection. [View the website here]

Meanwhile, social media takes a trend-driven lifestyle approach. It positions the products as attractive and desirable—a little everyday boost—while emphasizing their natural, high-quality sourced ingredients.

A PROJECT, AN IDEA, A CONVERSATION ?

FEEL FREE TO REACH OUT!

at studio.baolinhk@gmail.com

For project inquiries and more information,
get in touch at studiobaolinhk@gmail.com

2026 @Baolinh(K.) Studio | All rights reserved

Art Director + Illustrator
Next availability: August 2026

Based in Paris | Working Worldwide

For project inquiries and more information,
get in touch at studiobaolinhk@gmail.com

2026 @Baolinh(K.) Studio

All rights reserved

Art Director + Illustrator
Next availability: August 2026

Based in Paris | Working Worldwide

A PROJECT, AN IDEA, A CONVERSATION ?

FEEL FREE TO REACH OUT!

at studio.baolinhk@gmail.com

LA BONNE
PLANTE

(WELLNESS)

(SERVICES)

Branding
Packaging
Image Art Direction
Brand Content
Motion Design
Web Design

(ABOUT THE PROJECT)

"La Bonne Plante!" reinvents traditional herbalism through the deployment of a bold, colorful, and accessible 360° identity. Based on a precise analysis of the sector, the graphic strategy focuses on a posture of proximity and clarity.

The challenge was to transform a market perceived as elitist and outdated into a warm and lifestyle brand.