(LUXURY)
(LUXURY LEATHER GOODS)
(SERVICES)
(SERVICES)
Motion Design
Sound Design
Story Board
Brand Content
Motion Design
Sound Design
Story Board
Brand Content
(ABOUT THE PROJECT)
(ABOUT THE PROJECT)
This project is part of Maison Goyard's social media strategy, involving the creation of two motion design contents highlighting specific products and markings. The fundamental challenge lies in a delicate balance: adopting a dynamic and contemporary tone while scrupulously preserving the Maison's codes to appeal to current and future clientele.
This project is part of Maison Goyard's social media strategy, involving the creation of two motion design contents highlighting specific products and markings. The fundamental challenge lies in a delicate balance: adopting a dynamic and contemporary tone while scrupulously preserving the Maison's codes to appeal to current and future clientele.
(LADYBUG PROMENADE)
(LADYBUG PROMENADE)
(LADYBUG PROMENADE)
To highlight Maison Goyard’s exclusive ladybug marquage across its leather goods, the creative concept centers around a whimsical "promenade".
The animation follows the ladybug as it navigates the iconic Goyardine canvas, driven by a rhythmic and upbeat soundtrack. From a motion design perspective, the sequence relies on intentional macro-framing: tightly cropped, dynamic shots emphasize the tactile details and the Maison’s exceptional craftsmanship. This close-up approach not only builds visual anticipation but also immerses the viewer in the material's texture.
The pacing culminates in a wider reveal of the final customized bag, showcasing the product exactly as the client would receive it. For a playful finishing touch, the ladybug makes one last appearance, walking across the Goyard logo on the final endcard.
To highlight Maison Goyard’s exclusive ladybug marquage across its leather goods, the creative concept centers around a whimsical "promenade".
The animation follows the ladybug as it navigates the iconic Goyardine canvas, driven by a rhythmic and upbeat soundtrack. From a motion design perspective, the sequence relies on intentional macro-framing: tightly cropped, dynamic shots emphasize the tactile details and the Maison’s exceptional craftsmanship. This close-up approach not only builds visual anticipation but also immerses the viewer in the material's texture.
The pacing culminates in a wider reveal of the final customized bag, showcasing the product exactly as the client would receive it. For a playful finishing touch, the ladybug makes one last appearance, walking across the Goyard logo on the final endcard.
To highlight Maison Goyard’s exclusive ladybug marquage across its leather goods, the creative concept centers around a whimsical "promenade".
The animation follows the ladybug as it navigates the iconic Goyardine canvas, driven by a rhythmic and upbeat soundtrack. From a motion design perspective, the sequence relies on intentional macro-framing: tightly cropped, dynamic shots emphasize the tactile details and the Maison’s exceptional craftsmanship. This close-up approach not only builds visual anticipation but also immerses the viewer in the material's texture.
The pacing culminates in a wider reveal of the final customized bag, showcasing the product exactly as the client would receive it. For a playful finishing touch, the ladybug makes one last appearance, walking across the Goyard logo on the final endcard.
(WALLETS & LETTERS)
(WALLETS & LETTERS)
For this motion design project, the objective was to highlight Goyard’s personalized monogramming and its exclusive wallet collection. To create a dynamic and engaging rhythm, various monogram styles and color combinations are showcased in sync with an upbeat soundtrack. The piece culminates in a vibrant explosion of initials that reveals the Maison’s iconic emblem, adding a modern, quirky twist to the brand's heritage.
For this motion design project, the objective was to highlight Goyard’s personalized monogramming and its exclusive wallet collection. To create a dynamic and engaging rhythm, various monogram styles and color combinations are showcased in sync with an upbeat soundtrack. The piece culminates in a vibrant explosion of initials that reveals the Maison’s iconic emblem, adding a modern, quirky twist to the brand's heritage.
A PROJECT, AN IDEA, A CONVERSATION ?
FEEL FREE TO REACH OUT!
FEEL FREE TO REACH OUT!
at studio.baolinhk@gmail.com
For project inquiries and more information,
get in touch at studiobaolinhk@gmail.com
2026 @Baolinh(K.) Studio | All rights reserved
Art Director + Illustrator
Next availability: August 2026
Based in Paris | Working Worldwide
For project inquiries and more information,
get in touch at studiobaolinhk@gmail.com
2026 @Baolinh(K.) Studio
All rights reserved
Art Director + Illustrator
Next availability: August 2026
Based in Paris | Working Worldwide